Authoritatively implement excellent paradigms
IT is the name that never was – and most would agree better for it. Natalie Massenet has revealed that she initially wanted to call Net-A-Porter “What’s New Pussycat?”
When the entrepreneur – and BFC chairman – first started out, she was riding the crest of the Pashmina trend wave, selling her friend’s imported scarves online. As the business grew and she moved towards building a more comprehensive edit of products, a name was needed and her initial idea was quickly vetoed by a steely solicitor.
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction."- Albert Einstein
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